Sidekick of LegendRun
brand knowledge:
FuturePlay.ID publishes story-driven mobile titles for Gen Z gamers in Indonesia. The brand’s “Let’s Play Series” established a reputation for authentic influencer gameplay; Legend Run continues that momentum with rich characters and fast, endless-runner action.
project overview:
Sidekick of LegendRun is a short-form launch campaign for FuturePlay’s new game Legend Run. Delivered as a cinematic YouTube Shorts / TikTok video, the piece spotlights a memorable side-character to spark curiosity, deepen the lore, and drive day-one downloads.
objective:
Generate Pre-Launch Buzz – Tease the game’s sidekick and attract early followers.
Boost Wishlist & Pre-registration on Google Play / App Store.
Expand Community – Encourage UGC duets/stitches around the sidekick reveal.
target audience:
Age 16–28, mobile-first gamers, TikTok & YouTube natives.
Fans of endless runners, anime-style art, and character-driven narratives.
Indonesian urban dwellers seeking quick, entertaining content.
scope of work:
Creator: Dimas Prasetya (FuturePlay.ID)
Content: 1 cinematic vertical Short (≤ 60 s) introducing the sidekick.
Drafting concept, script, capture in-engine or live-action, editing, SFX, caption copy (ENG/ID).
Up to 2 revision rounds included.
Usage rights: organic & paid social for 3 months.
deliverables:
The creator will produce one cinematic vertical short video (maximum 60 seconds) optimized for both YouTube Shorts and TikTok, showcasing the sidekick character from Legend Run. The video will be delivered in MP4 format (9:16 aspect ratio), complete with visual polish, sound design, and smooth transitions suitable for short-form consumption.
In addition, the creator will provide a caption copy in both English and Bahasa Indonesia, including suggested hashtags and a call-to-action. A thumbnail or engaging opening frame will be included to increase click-through potential. Lastly, the original project/source file will be handed over for FuturePlay’s archive and future repurposing needs.
timeline:
Day 1: Briefing & creative direction.
Day 2-3: Storyboard, shot list, asset prep.
Day 4-5: Production (capture/filming) & first edit.
Day 6: Draft submission for review.
Day 7: Revisions & polish (graphics, sound).
Day 8: Final approval, export, and scheduling.
approval and signoff:
Primary approver: FuturePlay Content Lead.
Feedback due within 24 hours of draft delivery.
Sign-off via email or project management tool.
Post-sign-off changes billed separately and may affect schedule.
Dimas Prasetya
Indonesia, Jakarta