WanderGlow Skincare is a national skincare brand committed to thoughtful formulations for all skin tones and types. With the tagline “Glow, Naturally,” the brand promotes clean, inclusive, and real skincare through campaigns that prioritize education and authenticity. Products like the Night Repair Serum are designed to support skin's natural healing overnight, aligning with the brand’s mission to simplify routines while embracing diversity and real results.

Skintalk Bareng WanderGlow is an educational mini-campaign focused on teaching the correct nighttime skincare routine using the Night Repair Serum. Delivered through a short and engaging Instagram Reels video, the campaign aims to boost brand credibility while helping audiences build thoughtful skincare habits.

• Educate the audience on the correct order of nighttime skincare.

• Strengthen brand trust and position WanderGlow as skincare for all tones and types.

• Increase product awareness and relevance of Night Repair Serum through creator content.

• Women aged 18–35 who are skincare-conscious and active on Instagram.

• Beginners or enthusiasts looking to build or improve their nighttime skincare routine.

• Urban, tech-savvy individuals who value authenticity and education in beauty content.

• 1 Instagram Reels video on nighttime skincare order using Night Repair Serum

• 1 educational caption (ENG/ID)

• Content creation, editing, and submission for approval

• Includes 1 revision round

• Usage rights for 3 months on WanderGlow’s digital channels

• 1 Instagram Reels video (educational content about skincare order)

• 1 engaging, informative caption written in a friendly tone

• Final content delivered within 5 days

• Day 1 – Briefing
  Receive creative brief, product info, and brand guidelines from WanderGlow.

• Day 2–3 – Content Creation
  Lisa creates and edits the Reels video, including skincare routine demo and voiceover (if needed).

• Day 4 – Submission for Review
  Deliver draft video and caption to WanderGlow team for feedback.

• Day 5 – Final Edits & Approval
  Apply any requested revisions and submit final version for sign-off and scheduling.

• Review and approval handled by Lisa Marcellina (creator) and WanderGlow content lead.

• Max 1 round of revisions for caption or visuals.

• Final sign-off required before posting. Changes post-sign-off may incur extra time or cost.